First we made a teaser video and wildposting to get people to visit Popeyesblinddrop.com
The site went live at midnight, on April 26th, within 30 mins we drove so much traffic to the blind auction that the the server crashed, only amplifying the hype for our drop even more.
In total we received over 21,000 submissions and created over 1 Billion impressions within the 48 hours that the site was open for submissions.
In total we received over 21,000 submissions and created over 1 Billion impressions within the 48 hours that the site was open for submissions.
Then we dropped the sandwich!
Finally we had a Pop-up Drop.
Once we revealed the Buffalo Ranch Chicken Sandwich to the world it was time to let the HYPEBEASTS see what the hype was all about.
Copywriter: Jared Blinderman, Andrew Gonzalez
Art Director: Buchun Jiang, Jelly Marasigan
Art Director: Buchun Jiang, Jelly Marasigan
ACDs: Ricardo Chuecos, Miguel Cedeño
CD: Tom Francesconi
ECD: Danny Alvarez
Head of Art: Guido Fusetti
CCO: Anselmo Ramos
ECD: Danny Alvarez
Head of Art: Guido Fusetti
CCO: Anselmo Ramos
Gut Miami