This campaign is for Crest toothpaste
Crest is described as the most general toothpaste, so the message is: Crest toothpaste is for everyone
Creative concept: non-human creature's teeth also benefit from Crest
creative concept: user review. The problem with this one is that the image might be too crowded.
Vampire teeth
T-Rex teeth
Elephant teeth (tusk)
Vampire teeth with product
Vampire ad billboard execution. Easy to recognize and simple headline.