The insight is that Adobe's target audience entered the industry because they saw the opportunity to challenge themselves in advertising's new frontier. They love challenges. They are aware of the limitless potential brought by smart technology. They Go Boldly.
Art Directors: Buchun Jiang, Rachel Miller
Copywriters: Nikky Gary, Tim Flemke, Kyra Puetz, Jessica Lee
Media: Print, OOH, Digital, Red Bull, yeah.
Print ads
Display ads, Three ad spaces will work at the same time.
Instagram post.
Pre-rolls, story boards.
Elevator execution.Ad agency people will see this after they select their floor.
And this is the Go Boldy Edition Red Bull. Customized vending machines will be placed in various agencies.
